Logo Design

Max: 1 Billion Dollars-2022 Logo design Competition

Brief

“As we embark on a New Mission to reach 1 Billion Dollars by 2022, we are looking for a Logo that will Inspire, Invigorate and Encourage us to reach this significant Milestone. Create a Logo that will effectively depict the 1 Billion Dollar Milestone.”

Ideation

“The color palette was inspired by Max’s original logo, incorporating the keywords “Milestone,” “2022,” and “1 Billion Dollar.” I submitted five options, and one was selected, winning from among 100,000 entries across the company.”


DELL: Creation of branding elements for DTX Women’s Connection

Brief

“DTX is an organisation within DELL. The project was to create a visual identity for DTX Women’s Connection that is easily identifiable and allows for women across the DTX organization to feel that they naturally belong to is as much as it belongs to them. Can be a variation or include the current DTX logo as a smaller component in it. Deliverables: Logo, Email signature, zoom backgrounds, PowerPoint templates.”

Ideation

“The color palette draws inspiration from the original DTX logo, embodying the ideology of empowering each other both professionally and personally. By connecting and uniting our global team members, we aim to provide opportunities for development, socialization, and celebration of our diverse team. I submitted six options, one of which was selected with some tweaks. Using this, I designed other branding collaterals.”


DELL: GDO Reseller Program Logo Designing

Brief

“The Project was to create a logo for GDO Reseller Program that has two levels- Gold and Platinum, that calls out each level so customers can use it on their websites and materials.”

Ideation

“The color palette is derived from the two levels of the GDO Reseller Program: Gold and Platinum. The design style is minimal and subtle. Each logo variation distinctly highlights its respective level for easy use on websites and materials.”


DELL: Dell Outlet Logo Redesign

Brief

“Dell Outlet is a division of Dell that offers refurbished, previously ordered new, and scratch-and-dent products at discounted prices. Dell has retired the circle logo in favor of the Dell Technologies logo, which puts Outlet in the unique position to pitch our own branding. To generate ideas, we’re holding a logo contest where anyone from Outlet can submit ideas for the future of our department’s branding.”

Ideation

“The color palette is inspired by the original Dell Technologies logo, reflecting Dell Outlet’s core values of recycling, sustainability, refurbishment, and eco-friendliness. To represent these concepts, I designed two logo variations incorporating a leaf for eco-friendliness and a recycle icon for recycling. Using these elements, I created additional branding collaterals.”